Post by Connie on Apr 27, 2009 13:27:39 GMT -5
Just found this article and wanted to share:
On April 2nd the Federal Trade Commission announced revised guidelines on endorsements and testimonials which are now under review and expected to be adopted according to The Financial Times 4/2/09.
These new rules, “…would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products…”, according to the FT article, “…If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements.
Full article: blog.ripple6.com/?p=559
On April 2nd the Federal Trade Commission announced revised guidelines on endorsements and testimonials which are now under review and expected to be adopted according to The Financial Times 4/2/09.
These new rules, “…would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products…”, according to the FT article, “…If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements.
Full article: blog.ripple6.com/?p=559
